Muhammad Ali's famous smack talking lends to be VO on this commercial, showing us Paralympic medalist and "Dancing With The Stars" finalist Amy Purdy snow boarding, running, dancing, posing as a model, and falling down, fixing her legs, picking herself back up. The marriage between Ali's smack talk and Amy's daily battle to get better at everything works pretty well with the editing. It's just a slight disconnect, since Amy never does any boxing.
Ad agency: Saatci & Saatchi LA
Executive Creative Director: Vincenzo LoRusso
Creative Director: Michael Goldstein
Executive Producer: Ann Haugen