Toyota Prius -Standstill - (2005) 0:60 (USA)

Fourth Quarter

a.k.a: Power to Move Forward

Ad Agency: Saatchi & Saatchi, Los Angeles
CCO: Steve Rabosky
Art Director/ACD: Greg Braun
Copywriter/ACD: Max Godsil
Senior Producer: Richard Bendetti
Director/Production Company: Tarsem, @radical.media
Exec Prod; Frank Scherma and Tommy Turtlle
Editor (person & Co.): Robert Duffy and Michael Heldman, Spotwelders
Venice
Music (person & co.): - Thad Spencer, Asche & Spencer
Special Effects: Ben Gibbs, Visual Effects Sup/artists, Sea Level
Venice
Dan Conley, Visual Effects Producer, Sea Level, Venice
Colorist: Stephan Soonefeld, Company 3
Duirect of Broadcast, Sea Level Venice: Damon Webster
Director of Photography: Paul Laufer
Graphics: Motion Theory
Audio Mixer: Robert Feist, RavensWork
Editorial Producer: Tommy Murro, Spot Welders

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Anonymous Adgrunt's picture
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AnonymousCoward's picture

it's not quite honda's 'cog' but still an arresting, startlingly simple spot. you get it the second they tell you what it's about, but it keeps you thinking a long time. unlike 'cog', however, it doesn't go to the heart of the brand: toyota isn't the brand that people look to for quantum leaps in the nature of transportation. they're fast followers. honda introduced the insight a year before the prius.