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truTV - Groundhog Day / Troy Polamalu - (2010) :30 (USA)

The Groundhog Day-themed spot features Troy Polamalu of the Pittsburgh Steelers. The ad promotes the new truTV series NFL FULL CONTACT, which premieres the day after the Super Bowl: Monday, Feb. 8, at 10 p.m. In the ad, Troy plays the role of “Punxsutawney Polamalu.” After he sees his shadow, a proclamation of six more weeks of football is declared.

This is truTV's first super bowl ad.

Advertising agency: Grey

superbowl

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Terms

2010 Super Bowl XLIV commercials

Dabitch

About the author

Creative Director, CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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