Turbotax - 'Never a Sellout' Feat. Anthony Hopkins - (2016) :60 (USA)
Sir Anthony Hopkins can do things with intensified irony levels, which is really what makes this idea. It almost feels like a throwback to earlier dot-com boost era with outpost.com tattoos on toddlers foreheads and dancing chimps. How can one sell something when it's free, hmm?
ad agency: Wieden+Kennedy
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