Twix, the two sticks covered with caramel and chocolate, decided to tease Swedes, Finns and Danes with this little clip that was shot in a café in Copenhagen. From the outside it may look like your regular coffee joint, but as unsuspecting patrons discover, it's populated by identical twins inside. Not only that, they're also dressed the same and synchronize things such as reading the paper and answering the phone. Peoples reactions are fun, one guy seems to think "sod it, I'm photographing all of this or nobody will believe me", while others wear bemused smiles while sipping coffee.
Nadia Zinck Thiesen, Client Manager at Patchwork explains: “We filled a café with sets of identical twins, who synchronized their movements, creating a surreal universe for other patrons. In other words, the TWIX humor and duality, comes to life in a subtle way for the viewers, as they watch the patrons’ surprised reactions.”
“TWIX already has a strong position in the market, and we would like to ensure this for the coming years,” adds Laura Rajala from MARS. “Patchwork’s plan for 2016, will add a ton of humor and relevance to TWIX, and I am looking forward to seeing how the target group reacts.”
Ad agency: Patchwork Denmark
Director: Sigurd Bæk
Production company: Moland Film