I have to say, I thoroughly enjoyed this idea and now wish I was a viral beer hero just so I could help brew a blood orange saison. It's well executed too, I love meeting these heroes and laughed at David Achten de Molen, aka the amazing crowd surfer, saying you could still hear the music in his beer. By treating the subject, which is pretty silly, with the utmost reverence and straight face they made a very enjoyable campaign. I'll drink to that.
After two years of searching, UBREW actually found the beer heroes and made beer with them.
At Ubrew we believe that, deep down, there’s a Beer Hero in all of us. We’re not only selling beer, we’re selling the experience of crafting your own beer. Our name tells it all U-BREW. Our vision is simple: we want to create a beer for every Beer Hero out there. We have found 3 of them, but the search for more continues and we hope to find many more and brew more beer for them”, said Matt Denham, UBrew Founder.
Finding the internets most famous beer heroes wasn't easy, but once they were found UBREW made beers with them that capture their heroic moments.
This was the launch film, where UBREW put out the call to find the internet’s most famous beer save heroes. For all the other beer heroes out there, on the campaign website anybody can sign-up to brew a personalized beer with 40% discount: https://www.beerheroeswanted.com. Yes, you don't have to be the guy who crowd surfed and saved a beer, or the guy who did a kayak-roll to get in on this.
CLIENT: UBREW LONDON
AGENCY: MCCANN MILAN
MEDIA AGENCY: UM LONDON & REPRISE LONDON
PR AGENCY: WEBER SHANDWICK LONDON
ALESSANDRO SABINI, CCO, MCCANN MILAN
EOIN SHERRY, CREATIVE DIRECTOR, MCCANN MILAN
FERNANDO DOMINGUEZ, CREATIVE DIRECTOR MCCANN MILAN
ADRIAN BOTAN, CREATIVE PRESIDENT MCCANN EUROPE
MIKE OUGHTON, HEAD OF COPYWRITING, MCCANN LONDON
MIKE COOPER, DIGITAL DIRECTOR, MCCANN EUROPE
NICOLA GUARINO, HEAD OF SOCIAL, MCCANN LIVE MILAN
MICHELE VIRGILIO, HEAD OF PRODUCTION, MCCANN MILAN
VALENTINA CATESE, PROJECT MANAGER, MCCANN MILAN
CARMEN BISTRIAN, CREATIVE EXCELLENCE MANAGER, MCCANN EUROPE
PRODUCTION HOUSE, THINK CATTLEYA