Vans "This is DIY" (2019) 1:09 (USA)

So what is DIY, you ask? It's about doing it yourself, obvs, and also you don't need to know how to sing or know how to make art or make original music or even have talent. Apparently, you don't even need to introduce yourself because Vans assumes the viewer already knows who they are.

Or maybe there's another component to this spot, like they want me to go to the website for a "deep dive." But you know what? I don't care. I'm over these graffiti + music + artist + skateboarder + moving a sofa to an unexpected location outside + pseudo-profound organic manifesto about being a creator kind of campaign. They haven't been original since adidas threw a house party in 2008. 

Original? adidas? See what I did there? 


Client: Vans

Agency: In-house

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