VW The Polo Principle - (2012) :40 (Denmark)

VW peppers Denmark with a mission statement TVC explaining the principle, while showing off the car and directing people to their website. "The Polo Principle" is about bringing advanced tech to the masses, in a Polo you can find features that are spotted in high-end cars. Democratize innovations.

Like the fun theory, "the principle" lets people join in.

Ad Agency: DDB dk

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