W+K's Susan Hoffman's personal letter from Dan Wieden ("A Creative Perspective")

We are proud to share the latest brief video in The One Club’s ongoing “A Creative Perspective” series, a touching, meaningful message for our times.


By way of a decades-old personal letter from her boss Dan Wieden, Wieden+Kennedy Chair Susan Hoffman gives a profound lesson in empathy, validation, and support applicable to the ad industry and beyond.  

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