An unexpected car repair. Doctor’s bills. A fried laptop. We all hit those financial bumps in the road.
This campaign from Laughlin Constable (LC.) wants you to remember that the financial bump is just a bump, and when you hit them World Finance is there to help you get back to the good.
In the first ad we meet Gina, whose sons are tearing up the house, and who just fried her laptop with her coffee spill. World Finance steps in and she can now get back to remembering her great hair day and the fact that she's expecting a daughter instead of another rowdy boy next.
For over 50 years, World Finance has helped people realize their financial goals by offering fixed rate and payment loan solutions. After winning the business last March, LC set out to reposition the brand in the cluttered category of personal loans. First with an entirely new strategic foundation, followed by new brand standards, a new logo and ultimately an integrated brand campaign consisting of online video, digital, social, radio, in-store posters and out-of-home.
We were inspired by World Finance’s empathy and commitment to getting to know their customers beyond just an application number,” said Lisa Bennett, Chief Creative Officer of Laughlin Constable. “From the logo to the advertising to the internal communications, it was important that we reflect the good that World Finance provides their customers every day.”
President & CEO – Chad Prashad
SVP Marketing – Kristin Dunn
Agency – Laughlin Constable
CCO – Lisa Bennett
Creative Director - Grant Simpson and Megan DeMeyer
Art Director - Allie Geise
Copywriter - Daina Kiela
VP, Digital Strategy - Maggie Avram
Senior Account Planner - Kristina Valenti
EVP Account Services - Renee Haber
Account Director - Audrey Grezlik
Account Coordinator - Natalia Ocampo
Sr. Director, Integrated Production – Taylor Grover
Sr. Integrated Producer – Treavor Doherty
VP Sr. Content Producer – Phil Smith
Content Producer – Jack Barnette
VP Media – Emily Harley
Media Planner – Nicole Donnellan