Wrong Names

Albert Dali - Banana
Albert Dali - Elephant
Albert Dali - Chair
Albert Dali - UFO
Albert Dali - Parrot

There is this myth that naming is a no-brainer. So some clients do it themselves and live to regret it after the deed is done.

To counter this DIY Naming, we decided to do a stark campaign to educate clients on how badly things can go wrong if the category-fit, product-fit and brand-fit is just not right.

Ad Agency: Lucifer Labs
Website: www.LuciferLabs.com
Client: Albert Dali Naming Consultants
Website: www.AlbertDali.com
Creative: Anantha Narayan

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.