Verizon fined for guerilla campaign in Washington DC

The Washington Post reports that a Verizon Yellow Pages guerilla campaign that consisted of stenciling orange-red chalk ads on sidewalks Washington DC has been fined $150 for each of seven ads city officials found.

135 ads had been sprayed in total but only seven were left that Mary Myers, a spokeswoman for the District Department of Public Works, said the other ads had worn away or were washed off before D.C. crews could clean them. Such ads are banned without a permit from the mayor, even though they simply wash away.