Ad award pencils in the machine

The folks at One Show have asked us "where have you seen this creative (D&AD 2007 Global Student call for entry) before?"

They supplied the answer.

In 2005 the Japanese creative team at Dentsu conceived the "Pencil Catcher" as a play on the classic arcade game to pay homage to the prestigious Pencils awarded at the One Show.

The "Pencil-Catcher" website was created as a call for entry and an invitation to the opening of the 4th Annual One Show Exhibition at the Ad Museum of Tokyo, Japan.

The concept was highly regarded and the "Pencil-Catcher" website garnered a Bronze in Clio 2006, Silver in Asia Pacific Ad Fest 2006, and Bronze in Tokyo Interactive Ad Awards 2006.

While imitation is the highest from of flattery, when is that line crossed? See what we are talking about.