Typographic hugs, times two.

Here's a funny pair - on valentines day the Advertising & Graphic design School Berghs in Stockholm put up 650 posters over the city on the theme "Loveletters". One poster has some striking similarities to a recent campaign for the post created by M&C Saatchi Melbourne, way down on the other side of the planet.

see ads inside yo.

Rebecca Hannah (AD) & Doogie Chapman (CW)

I wonder what inspired these written-on-people-in-hugs recently? It's great image, it sticks out.