Note from director Brian Lee Hughes:
This trade thing is like an old Western. The dynamics of perceived value and pride and conflicted shame are explored. My horse versus your hay. Lee Marvin versus Yul Brynner. My kid’s happiness versus yours. Your rookie card versus my year-old beard. I win and you lose and vice versa. Happy, Meal.
Agency : Cossette, Toronto
Creative Director: Bill Durnan
Group Creative Directors: Dave Douglass, Pete Breton
Agency Producer: Leanne McLellan
Copywriter: Sean Atkinson
Art Director: Shawn James
Director: Brian Lee Hughes
Production Company OPC, Toronto
Executive Producers: Harland Weisz, Jeff Low
Producer: Susan Monic
Director of Photography: Andre Pienaar
Editor: Jason Stinson, Soda Post
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The rug petting at the end is a bit creepy.
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