TORKE 2.0 Throttleman in Lisboa - Portugal (doesn't Lisboa sound so much cooler than plain old Lisbon?) did this little "Guerrilha" (again, way cooler than "guerrilla") city stunt for their client Throttleman fashions shops.
In order to communicate Throttleman's Autumn-Winter collection several people dressed with Throttleman's clothes walked around the city of oporto with giant tags outside their clothes . Wherever this group would pass, people around them with which had bluetooth turned on would receive an alert SMS of what was happening around them and to invite them to the nearest Throttleman shop.
Why wasn't this a job back when I was a teenager? "Wanna walk around town, touting shopping bags wearing the latest fashions with a group of friends all day?" Sure! Where do I sign up? Aargh! Born too soon I suppose. We didn't even have fashions. (insert rolled up newspaper bottom of a lake rant here)
Update March 1 2008:
A few weeks ago we sent you the Throttelman guerrilla action. We’re glad you found it interesting enough to post it but we have a small favour to ask. The concept and execution of the action isn’t Torke’s job. The whole idea is from Throttelman Portugal themselves. So we would like to ask you to remove Torke as being the agency behind the action.