Bleublancrouge advertises BK Joe, with very sharp objects..... SPEC

So what's going on here and what does it have to do with a cup of joe? Hmm? Leave it to Bleublancrouge Montreal, Canada to make a connection between really sharp stuff and BK Joe. Please note, this is spec work

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaëtan Namouric
Art Director: Sebastien Deland
Copywriter: Jonathan Rosman
Photographer: Alain Desjean
Retoucher: Claude Lafrance
Published: December 2007

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