To help the Elm Grove Police discourage speeding, we designed die-cut signs and placed them over roadside radar trailers, which were triggered by speeds above 25 mph.
Cramer-Krasselt, Milwaukee
Creative Director: Chris Jacobs
Art Director: Brian Steinseifer
Copywriter: Jim Jodie
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Clever. I like it.
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PermalinkI LOVE it, very nice.
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PermalinkThis is awesome.
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PermalinkThe best one is "Chance of crash" , the scariest one is "days in hospital bed".
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PermalinkI thought with the current health insurance/system debate in the states the REALLY scary one is "accident bills"....
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PermalinkI just found this post which argues that this campaign misses the target.
Slower Is Better Roadside Speed Campaign Misses on Motivation
Are young males really that stupid? Really?
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PermalinkYes, they are that stupid.
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