Colenso BBDO, Auckland and The New Zealand Breast Cancer Foundation have translated breast cancer into a sinister growing blob - because if you ignore the problem, it only grows.
First, they ran a TVC where a seemingly harmless blob grows to take over the family home. The, as an ambient installation they did the same thing "live" so to speak. A rather harmless pinkish blob was ignored by pedestrians for hours, but it only grew... eventually blocking the entire street.
Client: The New Zealand Breast Cancer Foundation
Agency: Colenso BBDO, Auckland
Creatives: Nick Worthington : Executive Creative Director
Lisa Fedyszyn : Creative
Jonathan McMahon : Creative
gemma heyes : Agency Producer
Helen Naulls : Producer
Production Company: Robber's Dog
Account Director: Jo Wealleans, Gemma Findlay, Janelle Van Wonderen
Account Manager: Jessica Blake
Planner: Hayley Pardoe
Client contact: Suzanne Nichol, Heather Shotter