You already know that this is a Thai ad that runs over five minutes, and it's about mom, so I'll just assume that you've got the kleenex handy. This ad for Bar-B-Q Plaza starts with a tedious 'test' taken by their staff a month before mothers day, where most of the questions start really drilling into the staffs relationship with their mom.
"When did you last have a meal with her?"
"What does she like?"
As the staff sink into emotional piles of guilt in their desks, body language like unhappy children, the piano and violin music swells. Oh damn you Thai emotional ads, you're good. The whole idea is to give the staff a chance to bring their moms to the restaurant before mothers day as they will be working during mothers day - a very busy day in the restaurant business. Tugging at the emotional strings of the viewers again and again, as we now get to see the staff treat their moms to dinner and find out what they responded to the survey questions. Hugs and tears all around! This gets so sentimental it's mawkish and painful. Please come back weirdo Thai ads like that ghost lightbulb one, all is forgiven!
client: Bar-B-Q Plaza