Bridgestone "MTB Photo booth" (2013) 2:30 (South Africa)

The world's first photo booth activated by mountain bikes thanks to Bridgestone South Africa.

As opposed to the world's first photo booths activated by a car, thanks to Peugeot.

600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot. 233 photos were uploaded to Facebook.

They also have a hashtag #Passion4Performance. Although I'm not sure why because this is a Facebook activation and not Twitter.

Client: Bridgestone
Agency: tinMan Digital, Centurion, South Africa
Agency website: http://www.tinmandigital.co.za
Directors: Ruan Strydom, Johan Oosthuizen, Riaan Nel
Client Director: Mike Eksteen (Amnicomm)
Strategist/Producer: Charl Diener
Technician: Roelf Daling
Photographer: Jurgens Johannes Burger
Videographer: Adam Heyns
Production Company: Content Mint Crew
Published: February, 2013

Adland is supported by your donations alone. You can help us out by donating via Donately or Paypal, tip us at Liberapay.

Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
Charlie Cole's picture

Nice one! What a crash though. ouch.