Using a skillfully executed pop-up book, Lacoste L!VE makes their scent seem chill, playful, mesmerizing and really really cool because that's what these unboring two minutes are.
Unlike the painfully uncool true Religion ad, this Lacoste ad is a seemingly effortless exercise in being spot on trend right now, with the airy music to go with it. Describing perfumes isn't easy, but I leave knowing it's light, complex and even has a note of liquorice. Plus I'd watch it again just for my love of pop-up books. Well done.