It's as if Loctite decided one day that the fanny-pack can never be hip, so they shall embrace the dorky-hip and attempt to make it hipster-hip. They updated Win at Glue and put all their eggs in the super bowl basket here. It may not be a simple product demonstration like when Masterlock shot their lock in 1973, but it might still be quirky enough to stick to peoples memory.
ad agency: Fallon
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.