Millennium BCP "#howoldareyou?" (2013) 1:35 (Portugal)

Portuguese financial services company Millennium Bcp has this charmingly thought provoking ad depicting a girl doing whatever she can to achieve her goal (getting the cookie jar.)

When faced with a similar situation years later, how quickly the girl, now a grown woman, loses that optimism and idealism and gives up.

I was tracking that far. Love how the song transitioned from the living room to the speakers on the grocery store. But while I enjoy the thought behind this spot, what I am missing is a wrap up line that ties it back to Millennium. Even if it's meant to be a teaser it's very blind.

Agency: eccentricGrey
Client: Millennium BCP

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.