Southwest Airlines - Ride along - (2010) :30 (USA)

SWA is rolling out an extension of the Bags Fly Free campaign this week and just in time for NFL season. With Good Cop, Bag Cop, we are ramping up the Southwest Airlines' Spirit and showing how much dedication we have to our Customers. As you will see, SWA Employees go as far as pulling planes over and saving baggage from the dreaded fate of the $120 fee. In a world where the tyranny of travel has crushed the can-do spirit of the American traveler, the SWA Employee stands out as a defenders of justice—always doing the right thing by the Customer whether it's bags flying free or not charging change fees.

See also: Roadblock, Stakeout and We've got a runner.

Client: Southwest Airlines
Agency: GSD&M Idea City
Production Company: Harvest

Director : Matt Hoffmann

Mike Wilson Chief Creative Officer
David Crawford Group Creative Director
Clay Hudson CD/Copywriter
Bryan Pudder Creative Director/ art director
Monique Veillette Executive Producer
Maria Ivicic Producer

Editors: Jay Nelson, Dan Swietlik / Cut + Run
Account Service: Jonathan Silverstein, Marianne Malina, Amy Lyon, Amy Rodgers, Jodi Bucciarelli
Marketplace Planning: Rene Huey-Lipton
Business Manager: Danielle Ivicic

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.