/** */ Backlash in Australia over Coke Zero campaign | Adland

Backlash in Australia over Coke Zero campaign

Bannerblog is covering the story of Coca-Cola's launch of Coke Zero in the Australian market.

Coke formed an action group called 'The Zero Movement' complete with a blog and manifesto, which has raised the ire of internet users.

The result? A group of users have registered a renegade website, and used it to spread their own beliefs.

The renegade site has even achieved a listing under the Coke Zero entry on Wikipedia

A quick Google of The Zero Movement turns up some interesting posts on blogs and forums.

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Anonymous Adgrunt's picture
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Dabitch's picture

Achieving a listing on Wikipedia is about as difficult as writing one. The links o both coke sites were put there by the same person. Someone who's single contribution to Wikipedia is this one, and hails from Sydney Australia.

It's not too far fetched to imagine that a trumped up controversy is in the making in order to get more attention to the non-news of a zero calorie cola, all scandalised viral style. "Look these guys hate those guys" and presto, we have a news article!