GE goes for heart-strings instead of funny during Super Bowl

Our sources tell us GE plans to air two 45-second documentary-style spots during this year’s game featuring real American workers talking about their contributions to the American manufacturing industry. No word yet when these will run or if they are running in local markets only.

"Power and Beer" features Power Turbines Plant, Schenectady NY and heavy Budweiser product placement.

"Building something big in Louisville" focuses on the worker's at Appliance Park, Louisville KY.

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