resources

book

Logo Design (Midi Series)

What's your sign?
book

Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage

Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking.
book

Logo Design Workbook: A Hands-On Guide to Creating Logos

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"
book

Truth, Lies and Advertising : The Art of Account Planning

Account planning exists for the sole purpose of creating advertising that truly connects with consumers.
book

Creative Advertising: Ideas and Techniques from the World's Best Campaigns

What makes an advertisement memorable?
book

Confessions of an Advertising Man

David Ogilvy was an advertising genius.
book

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how y
book

Color: Messages & Meanings: A Pantone Color Resource

Color: Messages and Meanings, A PANTONE® Color Resource is the follow-up to the PANTONE® Guide to Communicating With Color.
book

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the ta
book

You, Inc.: The Art of Selling Yourself

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most im
book

Color Design Workbook: A Real-World Guide to Using Color in Graphic Design

Designers know that color is an extremely vital part of any design project and not a subject to be taken lightly.
book

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition

In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, f
book

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's

Great copy is the heart and soul of the advertising business.
book

The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W.
book

The Tipping Point: How Little Things Can Make a Big Difference

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of wo
book

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

This innovative approach -- blending practicality and creativity -- is now in full-color!
book

Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell

To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mist
book

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-p
book
3 Comments

When Mad Men ruled the world, or at least got smashed.

For those who are already pining for next season of Mad Men, why don't you dive head first into the golden years of UK advertising, the 60's
book
4 Comments

Little 1 by Ann and Paul Rand

I can't be the only adgrunt who's procreated, so humor me here for a sec while I review a childrens book for wee little adgrunts-to-be.
book
1 Comment

"Made to Stick: Why Some Ideas Survive and Others Die" by Chip and Dan Heath

When I received the review copy of the book "Made to stick" by Chip and Dan Heath and started making dog-ears all over it I knew I had to sh
11 Comments

The Official Adland Advertising Tutorial Series - Radio

Recently, a gloriously naive advertising student wrote Adland, asking for the key points of writing a radio script.
book
1 Comment

A Big Life - in advertising

I was working at McCann Erickson for the money, for little black dance dresses that showed off my Norwegian legs, for my baby daughters' smocked

Dentsu Advertising Museum

book

Ordinary Advertising. And How To Avoid it like the plague

by Mark Silveira Chapter One How Bad Is Most Advertising? It depends who you ask.
book

Under the radar

WE ARE IN THE MIDST OF AN EPIDEMIC OF CYNICISM.
book

What's a Saatchi?

Looking to topple IPG, WPP, Omnicom and Publicis? Who isn't!
book
1 Comment

Unspecial effects for graphic designers - Bob Gill

Graphic designer says: to hell with special effects.
book

Creative Company: how St Luke's became the ad agency to end all ad agencies.

Do you work somewhere that has a strong company culture? What do I mean by that? 'Company culture'?
book

Ogilvy on advertising

How to run an advertising agency.
book
1 Comment

"Hey, Whipple, Squeeze This: A Guide to Creating Great Ads."

The Hack by Luke Sullivan. Many thanks to Luke Sullivan for e-mailing me this part of his book. - Dabitch Yes, clients can misbehave.
book
1 Comment

The Other Side of Advertising by Wallace J. Gordon

tip from adgrunt Laters - One man's view from 40 years in the trenches of the advertising wars.
book

A Communicator's Credo

The big idea will always be what great advertising is all about
book

George Lois, What's the big Idea?

'You'd be paranoic too if people were out to get you!' by George Lois. From the book; What's the big idea?
book

Mad Ave Must Have

If you're an ad geek like me (and you wouldn't be on this web site if you weren't) you might be afflicted with an ad book fetish.
book

Herman Vaske interviews Tim Mellors

It's only advertising. Nobody gets killed.
book

Herman Vaske interviews Paul Arden

Paul Arden is one of the best advertising people in the entire world.
book

Cutting Edge Advertising - real sharp!

As a cutting edge communicator, you need to know what is happening. You need to understand the changes.
book

Benetton, The family the business and the brand

The Emperor's New Clothes Going further, Ponzano, the Veneto, 1992 For the new spring and summer campaign, Toscani had selected seven images c
book

Inventing Desire

Dick Sittig took his girlfriend to Cannes in late June for the International Advertising Film Festival - a pleasant enough break from the Nissan Fanta
book
1 Comment

Naomi Klein takes on brands and the "American dream" in No Logo

As an advertising student or a person who works in advertising, you need to know how the other half lives.
book

A book written in email form? There's a novel idea.

from: Carla Browne-1/5/00, 3:05 pm to: All Departments re: I'm leaving now . . . but before I go there are some things you should know...!!!!
book

Adcult USA and Ogilvy On Advertising

From "Adcult USA" and "Oglivy On Advertising" about Subliminal Advertising. "ADCULT USA" By James B.
book

Burma Shave

Way back in 1925 young Allan Odell pitched this great advertising idea to his dad, Clifford.
book

Strategy in Advertising. by Leo Bogart

Matching Media and Messages to Markets and Motivations What one little ad can do
book

Bluff Your way in Advertising!

In this small book, you can learn the lingo, who’s who in the mess of mystery advertising agency titles, and how to panic appropriately during deadlin
book

Adcult USA

"The history of advertising yo-yo’s between hard and soft sell.
book

Paul Arden's Lecture at the D&AD

"Everybody probably does want to be good but not everybody are prepared to make the sacrifices it takes.

Pages

Subscribe to resources