Verizon fined for guerilla campaign in Washington DC

The Washington Post reports that a Verizon Yellow Pages guerilla campaign that consisted of stenciling orange-red chalk ads on sidewalks Washington DC has been fined $150 for each of seven ads city officials found. 135 ads had been sprayed in total but only seven were left that Mary Myers, a spokeswoman for the District Department of Public Works, said the other ads had worn away or were washed off before D.C. crews could clean them. Such ads are banned without a permit from the mayor, even though they simply wash away.

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
Dabitch's picture

Will it wash off? Because that's usually the problem... remember IBM's $50 a pop stencils. ;)

caffeinegoddess's picture

Yeah. It didn't matter, supposedly. They had 135 to start but they were only fined a small amount because nearly all of hem had already faded or washed away.

CopyWhore's picture

Hey, at $150 a pop, it's pretty much a bargain, don't you think? Anyone have any idea how low the CPM is on that?

AnonymousCoward's picture

Gues it's very close to $0.00 :) Well, Dabitch could tell you CPM, if we were the target...