Barnardo's - Hero - poster, Ireland

The Hive, Dublin had Adrian Stewart take this portrait of "our hero character from our recent tv ad" and use this as the supporting poster campaign to go with Memories. The campaign launched mid november and is already going really well in terms of donations made to Barnado's. Everyone can see themselves or their children in this lads sad eyes.

Ad agency: The Hive
Photographer: Adrian Stewart

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