If I'm not mistaken, last year a small NY shop called "Night Agency" pioneered something called "AssVertising", which involved scantily clad hotties mooning passerbys; on the women's derrieres were the brand messages...
Oddly enough, this is a slightly more enthralling form of guerilla marketing than being schilled to by a bum!
Funny, at first glance, I thought those Roseanne Holland shots WERE Nick Nolte!
Actually, though, you're right. If you use someone's image in an ad, you need permission...Several years back I was going to use Ron Jeremy in an ad for garden hoses, but he we couldn't afford his fee. (Which wasn't monetary, mind you... He quite liked the account girl, and wanted her as part of the payment...but I digress).
Yeah, if you don't get permission, you're legally liable...
What a great way to send up that awful advertising subgenre: the Anthem Spot!
Although, is anyone familiar with a Leagas Delaney spot from about 10 years ago, that was for UBS or HSBC banks, starring Anthony Hopkins?
Big was the big idea in that spot, too...Though executed in a totally different, yet equally entertaining way...
Actually, it seems what's really going on is that ALDO has developed an extremely clever ploy to get celebrity endorsements without really paying for them...
Obviously, these celebs are donating their time (and image) to the project for their own PR purposes. Which is fine. But, with the ALDO logo bunged on, the net effect is a celebrity endorsement of the brand, even if it's all in the guise of charity.
If ALDO was really as selfless as it sort of purports to be, it would refrain from putting its big fucking logo right up there!
It just goes to show you how hard it is to make it as an artist these days...Can you imagine a young, poor Matisse slaving away making Frappucinos during the day, only to go home at night to paint renditions of the Starbucks logo that has been etched into his head?
Scarier than this apparent Abu Graib devotee dancing 'round the Apple Store is that no one reacted!
Probably because everyone was "plugged in", somehow.
A great product though the iPod may be, has anyone else noticed that it turns listeners into drone-like people-pods who are totally disconnected from the world?
It's like Invasion of the Body Snatchers, and the way to spot those who've been gutted is simply to look for the white headphones!
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Yeah, it's ironic, isn't it?
Of course, as most creatives probably already know, being buggered by the client is pretty de rigueur nowadays... It's just a little suprising when it comes from a prospective spokesperson who wants to bugger the AE...Although, in this case, not suprising at all!
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