This Campbell Ewald spot for the Ad Council starring Matt Lauer, urges fathers to be, well,
fathers.
In this spot, "Being a father" means showing 22 seconds of Matt Lauer mugging for the camera while playing hide and seek.
FATHERHOOD / TODAY SHOW
“Hiding” featuring Matt Lauer
Produced by Campbell Ewald
THE TEAM (CREDITS)
Chief Creative Officer: Mark Simon
Creative Director: David Bierman
Sr. Art Director: Lewis Baker
Sr. Copywriter: Jim Feltz
Producers: Kurt Kulas
Sr. Account Supervisor: Cristina Cecchetti
Account Executive(s): Adam Drozd, Marc Tarkington
Account Coordinator: Tom Novik
Production Company: Tool
Director: Sean Ehringer
Director of Photography: Will Rexer
Executive producer: Brian Latt
Line Producer: Luke McCullough
Editing House: Beast
Editor: Stewart Shevin
Producer: Mary West
Music House: Future Perfect
Producer: Max Gosling
Sound Design: Content Studio
Sound Designer: John D’Agostini
Audio Mix: Content Studio
Mixer: John D’Agostini
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