Armor All - Respect / You don't deserve that - (2013) :30 (USA)
The latest comedy-driven spot for Armor All, via DDB Worldwide San Francisco and Community Films' director Matt Smukler, shows car owners what could happen if they do not respect their cars.
Negligent car owners beware: you’d better show your ride the right amount of respect or you just might get a visit from the Armor All Viking. He’s the star of Armor All’s latest spot, and he has a serious bone to pick with people who don’t take care of their cars. To him, a car is a privilege and if undeserving owners aren’t careful he’ll show up in his shiny custom Viking–mobile and repossess their wheels, their Armor All…and their women.
DIRECTV - Road Trip - (2013) :60 (USA)
When MJZ Director Rupert Sanders and Grey New York needed high-end VFX to bring a World War II epic, a medieval fantasy battle, and a bit of science fiction together in a new spot for DIRECTV, they turned to the team at MPC. The spot is a showcase of MPC’s impressive skillset and resources. The LA office led a team that included artists across MPC’s global family of studios, taking the project from rough concept design to photo-real rendering to flawless compositing.
PETA "98 Percent Human" (2013) :30 (USA)
PETA loves exploiting your emotions. Nothing new there. However, what is new is this take on animal cruelty, aimed at the TV and film industry.
The spot is voiced by Adrien Brody. And it boils down to this: basically, if the television, film and advertising industries all just used CGI animals like the ape in this commercial, than no apes would be harmed.
Except of course, CGI ones. Apparently, PETA has no trouble suggesting real apes in captivity have it so bad, if given the choice, they'd blow their brains out with a hand gun. And they're sick, SICK enough to inflict this type of cruelty on CGI apes.
By the way, I had no idea hand guns were considered some of the primitive tools apes are able to use. Maybe CGI apes are more evolved than real ones?
Diet Dr Pepper "Josh Button" (2013) :30 (USA)
In which shirtless dude talks about hot people, while acting hot, and looking hot. Because he's a one of a kind shirtless dude. Unlike other dudes who are shirtless and shirtless in black and white spot.
Yup. One of a kind.
Schlage "Ex-girlfriend" (2013) :30 (USA)
Comedian: A Schlage lock is really strong.
Audience: How strong is it?
Comedian: Strong enough to keep out dream sequences!
*Laughter* *Applause*
Comedian: Thanks, I'll be here all week. Try the veal.
Ragu - Moon Topaz Henderson - (2013)
When I hear the hilarious jingle-singing begin, I'm getting more than a fleeting feel of the real American Heroes Bud Light vibe. Ces't la vie.
University of Phoenix - Train Stops - (2013) :30 (USA)
"At University of Phoenix, we know the value of your education is where it can take you." they say.. so that's why the ad has built a subway system in downtown L.A.! If only!
Ikea - "Ikeanize" organize desktop - (2013)
Winner of a silver Clio award 2013, this student entry has a clever idea of "Ikeanizing" your desktop. That is, clean up those random files and bits you have laying around on the desktop, and sort them into furniture. The Bookshelf holds .doc's, the picture frames hold photos, the shelf holds music. Very clever. Very cute. Very similar to the Clio Bronze winner 2012 from Laboratory Ideas Kft.
Lucky Charms "Remix" (2013) 2:30 (U.S.A.)
There's something about an auto-tuned Lucky singing about the kids and his cereal that really keeps it real, yo. This excellence was made for St Patty's Day, and inspired the client to take it to TV in a fifteen second cut-down that feels like a fifteen second cut-down. I mean really, with such smoove beats you coulda spent the dosh for a 60.
I'm sure the kids would love this...
Lucky Charms "Mashup" (2013) :15 (U.S.A.)
They're always after his Lucky Charms. This :15 second version was created by popular demand after the original viral got close to a million hits. Trippy, mn.
Colonial Williamsburg "Summer Couple extended" (2013) :50 (U.S.A.)
The extended for Colonial Williamsburg featuring a creepy colonial that makes me laugh because I like creepy humor.
Colonial Williamsburg " Summer Couple" (2013) :30 (U.S.A.)
More creepy fun from the Martin Agency for Colonial Williamsburg. This time it's a weird ménage à trois. Our forefathers would be proud.
Colonial Williamsburg " Summer Family" (2013) :30 (U.S.A.)
The ending of this spot made me lolza. Nice casting, too. This is all part of a new rebrand for Williamsburg thanks to the Martin Agency.
Mitsubishi Electric "Heist" (2013) :60 (U.S.A.)
Mitsubishi Electric US Cooling and Heating want you to know there's an easier way to get the thermostat at your preferred temperature. It's called not marrying a controlling wife who wants to spend that saved money on shoe shopping.
Short of that, and because it seems we can't seem to get away from "dumb husband," "the wife who only cares about shopping" and "there's an easier way" concepts, the only option is to buy a Mitsubishi electric heating and cooling system.
Fun fact-- they used real lasers in this. Other fun fact, green lasers cause more severe eye damage than red ones.
National Geographic Channels - The 80s Promo - (2013) :15 (USA)
Nathan Love Director Jim McKenzie brings a wildly nontraditional look to the National Geographic Channel in a promo for the network’s new The 80s: The Decade That Made Us miniseries. A rousing contrast to National Geographic’s traditionally grounded advertising, the animated spot infiltrates the airwaves with a trio of grinning, buff cheese ball characters working out in synch to an electronic frenzy of a song reminiscent of the 1980s.
Oreo "Wonderfilled Anthem" (2013) 1:30 (U.S.A.)
Oreo and The Martin Agency channels its inner Coke for a happiness-inspired animated spot. But instead of buying the world a sugar-laden beverage though, it's giving fairy tale enemies and vampires and sharks a sugar-laden cookie, all set to some saccharine music by Adam Young, aka Owl City.
"Wonder if I gave an Oreo to you." Well, I can answer what would happen if you're curious. I'm 100% certain I would need a toothbrush. Followed by a strict monitoring of my insulin levels. And then I'd mention the fact Coke already tackled the "what if we bought the opposite of ourselves a Coke" idea seven years ago.
Cruzan Rum "Welcome to the Don't Hurry" (2013) 1:50 (U.S.A.)
Welcome to the Island of The Don't Hurry. Where there are Zero K runs, Sleep Yoga and a Barry White sounding parrot and turtles bringing you beverages.
Not to mention some slow moving beach goers and one spokesman who acts like The Most Interesting Man. If the Most Interesting Man used his Cruzan Rum to wash down a dozen valium.
To say this is a very weird commercial is understating it. There's even a strange edit around the 1:18 mark. It was either a mistake and they went with it, or they are trying to conceptually approximate what it's like to have one flash of lucidness during an alcoholic black out. Hard to say which. Especially because this piece of dialogue follows it: "Remember that thing you have to do? Neither do we."
Cruzan Rum "Parrot Search Engine" (2013) :25 (U.S.A.)
It's twenty five seconds of a parrot spelling and sorta squawking out The Don't Hurry dot com.
Twenty five seconds to showcase a website. And when you type in the website name, it leads you to their Youtube page.
Mmmkay....
RNC - unaired '3 AM' Benghazi attack ad - (2012) :30 (USA)
Here's the Benghazi attack ad the Republican National Committee created during last election, but never aired. It was approved in the final weeks of the presidential campaign, and replays Hillary Clinton's "3 a.m phone call" commercial from the 2008 campaign, then adds video of the burning U.S. consulate in Benghazi, Libya.
The Call Came.
On September 12, 2012.
Security Requests Denied.
Four Americans Dead.
And an Administration whose story is still changing.
The Call Came.
Thomas' English Muffins - What's in a Muffin? - (2013) :30 (USA)
Aw, it's as if Theodor Seuss Geisel sold out and phoned in a muffin-ad script.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.


comments
5 hours 57 min ago
6 hours 32 min ago
9 hours 50 min ago
11 hours 53 sec ago
15 hours 56 min ago
16 hours 35 min ago
16 hours 35 min ago
1 day 13 hours ago
2 days 2 hours ago
3 days 8 hours ago