If you don't sleep well, you are a bear.

But...don't bears hibernate?

Fun fact: the image of the jail cell comes from the Crime Museum in Washington D.C.

See the spots here.

See all the spots here.

Fluid Editor John “JP” Piccolo recently teamed up with Station Films Director Sam Cadman via agency Erwin Penland to tackle the business of customer service for a commercial campaign to promote Advance America.

The campaign captures the unscripted reactions of customers approaching a deliberately disrespectful hot dog vendor. JP crafts Cadman’s expansive footage into several :30s presenting a closer look at the confusion of each customer.

Yup it's more silly shtick from BFG 9000. This time for Finlandia cheese.

Two Spocks face off. Leonard Nimoy is understated as always with a dark streak. Zachary Quinto is Zachary Quinto. The spot's a touch long but it has a funny ending, if you discount the unnecessary button at the end.

More luck for your buck with a Fortune 55 scratcher. Hm. I might have to try this guy out...55 chances? Sign me up.

Puma Fragrances teams up with a bunch of freestylers including PacMan, Storyboard and King Charles, to bring you the Dance Dictionary.

I thought you'd be able to write your own sentence and see if they could translate it-- they should do that as a live activation so it's more participatory beyond just clicking and watching.

The words and sentences have already been chosen and some of them extremely obvious. For instance, the word "heart" is translated by a dancer by making a beating heart shape with their hands.

It's about as fulfilling as watching someone else play Pictionary. But I'm sure the teen crowd will love it.

• Play
• Stop

nylotto.mp3

Remember: Get the order right.

Agency: DDB New York
Client: New York Lottery.

New York Lottery wants you know know it pays to get the order right.

In showering as in lotto playing: it pays to get the order right.

To create awareness, during Foster Care Month, the Coalition for Children, Youth and Families want you to know you can provide shelter from a foster kid's stormy life.

This month is a foster Care Awareness Month. To create awareness and provide more information, the Coalition for Children, Youth and Families have created a campaign to let you know there is something you can do to help a child. It's all a drive to go to Foster Parents Rock.

The spot itself depicts the life of a child literally being in a storm without a safe place to go to.

Find more info and check out all three spots here.

Sound design was integral to the flow of Lumberman, in which repetitious noise defines a lost girl’s growing angst until a stud tramps out of the woods, lighting her camp fire with a flick of a match across his stomach.

Check out all three spots here.

In this spot, Wild(child) created a percussive rhythm around the ball as a frumpy nerd slugs it back and forth with an unknown target, who is finally revealed to be a muscle-bound opponent deflecting the ball with nothing but his abs.

About Wild(child):

Just in time for Cinco De mayo, Pop Secret popcorn bring us the Popcorñata.
They ended up having to sew the bags together to make it work. Neat trick.
Too bad there's not like a salsa flavored pop corn to strengthen the concept. mmm, salsa flavored pop corn. Don't know what that is but I like it. Pop Secret Labs-- get working on it!

Exchange of ideas have been at the heart and soul of Wells Fargo for 160 ideas. What this really has to do with Lucille Ball and Desi Arnaz or Jane Goodall's work with chimpanzees is beyond me. Unless Wells fargo floated them loans.

The thirty second version of Wells Fargo's new campaign in which it aligns itself with historical events because talking.
Or something.

Wells fargo borrows interest (geddit?) for this spot about talking. Because apparently when I go into Wells Fargo and they hand me a bottle of water and make me swipe my pin card followed by a receipt for my deposit, or when they sign someone to a loan with okay interest, it's just like when the Wright Brothers flew or when we landed on Mars, or when Rosa Parks refused to move to the back of the bus. o_0