Regional buy.
"sports or lifestyle teammate trust" "tackle ball electrolytes equal mouth" "success artificial flavor optimized for victory times" the ad opens with AI generated trash, but BodyArmor's VO soon interrupts the crud when he hears the word "artificial". “BodyArmor knows nothing in sports should be artificial.”
The AI generated dreck makes way for fresh footage highlighting the brand’s celebrity athlete partners, including Christian McCaffrey, CeeDee Lamb, Joe Burrow, Alex Morgan, and Ronald Acuna.
The advertisement will not be broadcast nationally in the U.S., but it will be aired in over 20+ key cities for the brand on Superbowl Sunday. It will also be broadcast nationally in Canada and on dedicated Spanish-language programming on Univision. The campaign will also involve brand activations in Las Vegas before the Big Game, in partnership with Barstool Sports.
Ad agency: Full Contact Advertising
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