Anthony Hopkins knows what it takes to perform as well as he does. To portray a character, you need to get deep into it. So deep, that you forget yourself in the process. Like you are a blank slate. Then you need to feed the character. And here, he feeds the wired red dragon STōK! LET'S GO!
I like this, it may be a little formulaic with a celebrity promoting a new brand at the big game, but we are getting into USP territory here showing that STōK cold brew will get you wired. Let's see if the audience recalls the silly juxtaposition of a revered character actor jumping around as a mascot. Signs point to yes.
Client: STōK
Principal Talent: Anthony Hopkins
Ad agency: Maximum Effort
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