Indeed's latest :30s spot, “Table Talk”, a Spanish language TV commercial, will air in the first half of Super Bowl LVIII on Spanish language network, Univision.
You don't need to know Spanish to figure out what is going in this multi-generational household and recognize the family dynamics. "no esto es un error esto es un error" a young woman in the family says, when the Indeed app pings her phone with a great job she's fit for "es un trabajo". Dad gets involved, demanding to know what's going on "tío estamos esperando sí" as she continues to fill her family in, bilingually of course, about the job that would pay her so much more and she'd be very lucky to get. Grandma now chimes in wondering what the commotion is about with a loud "Qué pasó!"
Indeed shows here what the app does better than others, sending her the job she wants, and through Indeed she gets an interview. The commercial was developed by acclaimed director Ian Pons Jewell, featuring an authentically human scenario that touches on what better work looks like for job seekers and how Indeed’s features, like salary transparency, help them find it. In addition, Indeed will also have a pre-game unit on Univision – all in hopes to expand reach and drive consideration to be the brand of choice.
“The World Can Work Better is a message that the whole world needs to hear. Without a doubt, there is no better brand than Indeed to tell this story, and there’s no bigger stage than the Big Game to shout it to the world. We couldn't be prouder to play a part in this message and help connect people looking for better work with those offering it.” Ashton Rose, Creative Director at 72andSunny LA
“We believe that a great job can lead to having a better life and that everyone should have that opportunity. Today’s job search process is more digital than ever and Indeed wants to be that career companion for everyone,” Carmen Graf, VP Global Marketing, Advertising, Media and Events at Indeed.
“The Hispanic audience is important to Indeed and we are thrilled to run our Spanish language commercial in such an incredible game”, Carmen Graf, VP Global Marketing, Advertising, Media and Events at Indeed.
Client, Indeed Team
Jessica Jensen CMO, Global Brand Mktg
Jennifer Warren VP, Global Brand Mktg
Carmen Graf VP, Head of Global Advertising and Media
Ken Bracht Director, Global Brand & Advertising Americas
Clíona Hayes Director, Global Brand & Advertising
Federico Carcich Sr. Mgr, Global Brand and Advertising
Siobhan Reynolds Sr. Mgr, Global Brand and Advertising
Allie Salsman Global Brand & Advertising Manager
Sarah Guckian Global Brand & Advertising Manager
Marianne Rush Sr. Manager, Connections Planner
Alison Larocque Sr. Media Manager
Megan Bannon Group Brand Strategy Director
Isabella Villalobos Research Manager, Campaign Effectiveness
Shruti Jha Director, Global Brand Strategy
Jessica Estes Director, Brand Strategy
Jared Hall Sr. Manager, Marketing Research
Creative Agency: 72andSunny LA Team
Matt Murphy Global CCO
Zach Hilder Executive Creative Director
Ashton Rose Creative Director
Elizabeth Lay Sr. Designer
Natalie Warther Sr. Writer
Angelo Mazzumato Executive Producer
Katie Gaul Executive Producer
Shareef Achekzai Producer
Ryan Warner Group Brand Director
Kayla Moe Brand Director
Talia Quatraro Brand Coordinator
Vanessa Rivera PAL Director
Marty Cole PAL Manager
Bryan Smith CSO
Kristen Barker Communications Strategy Director
Antonio Guerrero Strategy Director
Kaylie Volpe Strategist
Roberto Lastra Sr. Writer (FL)
Michel Rothschild Sr. Writer (FL)
Creative Agency: 72andSunny AMS Team
Mikey Farr Executive Creative Director
Kyla Elliott Creative Director
Valeria Raimondi Sr. Writer
Cyrielle Debrun Sr. Writer
Patrick van der Gronde Sr. Writer
Margot Noel Sr. Writer
Renée Lam Sr. Art Director
Yonza Yilmaz Sr. Art Director
Gaia Rossetti Group Brand Director
Victoria Turner Brand Director
Belinda Harford Sr. Brand Manager
Julie Bourges Sr. Producer
Karen Whitehouse Sr. Producer
Hayley Veir Producer
Melita Watt PAL Manager
PRODUCTION
Production: ProdCo
Director Ian Pons Jewell
EP/Founding Partner Zico Judge
Producer Doochy Moult
DP Mauro Chiarello
Production Service Company: Blur
Pablo Herraiz Head of Production
Olatz Herrera Producer
Post Production: ETC (Color, VFX, Animation, Finishing)
Antonia Vlasto Executive Producer
Oscar Wendt Producer
Emily Coyne Production Coordinator
Thaigo Dantas VFX Supervisor
Giles Cheetham VFX Supervisor
Luke Morrison Colorist
Megan Lee Colorist
Sarah Crux 2D Lead
Dorianne Fibleui CG Lead
Electric Studios Animation & Design
Edit: The Den
Tobias Sumh Editor (TWCWB, Table Talk, What The People Want)
Katie Cali Editor (The Standoff, Walk and Talk)
Joseph Taylor Editor (Big City Job, The Uniform, EMEA TWCWB, Boy or Girl)
Jon Echeveste Editor (Chocolat, Tomorrow I Quit)
Piete Viljoen Editor (TWCWB, Table Talk, What The People Want)
Kayla Hashimoto Assistant Editor
Tony Hurtado Assistant Editor
Joseph D'Ovidio Assistant Editor
Samantha Groesbeck Assistant Editor
Louise Robert Assistant Editor
Rachel Seitel Managing Partner/ EP
Jennifer Mersis Executive Producer
Amanda Ornelas NA Producer
Liz Shook EU Producer
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