- Creative Director
- Atlanta, GA
Adam is a Creative Director, currently with Partners and Napier in Atlanta, GA. He began his career as an Art Director, and he's been in the advertising and interactive agency business for over fifteen years. In that time he's worked on projects and integrated campaigns for brands you know. His work has been recognized in award shows, blogs, press and tiny corners of pop culture. He uses his vast minutes of down time to run Hunting The Spark, a blog about the intersection of creativity and strategy.
Adam is writing this about himself, and is uncomfortable in both first- and third-person.
- Member for
- 26 weeks 5 days
Adam Pierno said:@dabitch totally. engagement based on an audience behavior with or without your product.Posted: 24 weeks 5 days agoon the post: Fragmentation is our business.
Adam Pierno said:@sleepy - Thanks for the comments. The transmedia trend is interesting to me because I love those kind of stories. When I see what people are doing at places like campfire, I get jealous and excited. it is incredible. they've found a way to string together all of these disparate media parts in a compelling way, and those dudes never use a template. It's all a new playbook every time. but it's also interesting to me on the flip side. it's an attempt to hold on to this idea that people WANT to interact with a brand. beyond brands which are also entertainment properties, i don't think that's the case. i don't care if your soda brand produced 10 videos, an app and an on-demand show about polar bear habitats. i've got episodes of top chef to catch up on.Posted: 24 weeks 5 days agoon the post: Fragmentation is our business.