As I wrote before, it is well known that many Brazilian agencies troll for ad awards by entering somewhat dubious advertisements that may--or may not--have actually aired or appeared in print. I know some that will buy time on a small cable network just to run it once or twice and claim it to be real. I'm guessing these guys pitched this idea, had it rejected buit loved it so much they decided to proceed with it, client be damned. I hope it bites them in the ass big time.