In which a cocky little bastard lets everyone know he no longer has football stars to look up to but football stars who he plans to compete against. Kind of like the anti "be like Mike." This is 72andsunny's first effort for the brand and it stars the usual bevy of famous athletes on the adidas roster including Leo Messi, Gareth Bale, James Rodríguez, Thomas Müller, Mesut Özil, etc. adidas, 2015: knocking athletes and superstars off their high horses.
If adidas is now saying celebrity and hugely well-known athletes don't matter because anyone can create their own, why are they still showcasing them so bloody much?
client: adidas
agency: 72andsunny
Production: Smuggler
Director: Henry-Alex Rubin
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