Animated sitcom for Lavazza coffee

Italian coffee brand Lavazza will be launching an animated sitcom featuring Carmencita, a character that starred in the ads in the 60s. The 12-part series developed by Armando Testa will begin airing on October 14th. 15 second spots will promote the episodes which are about 2 minutes and 30 seconds and will eventually be available on the website.

Through the series, Carmencita -- a character shaped like a coffee filter -- will introduce her world and her friends to viewers. Characters include: George, the musician from London; Beatrice, a stylist; Michelangelo, the charming gay painter; and Blow Up, her vain cat. Carmencita, along with her fiance Cabarello, starred in a long-running ad campaign for Lavazza starting in the 1960s. It was also created by Armando Testa.