Anytime Fitness hijacks the Super Bowl LVII with Anytime Sweepstakes where you can win a trip to Anywhere

Any time that you here “anytime” during the Super Bowl you could win a trip to anywhere in the world. Well, anywhere in the world where there is an Anytime Fitness location, and guess what, there are more than 5,100 locations across all seven continents, so it could be a trip to anywhere.

All that you have to do is post #JustHeardAnytime on your Twitter or Instagram whenever the word “anytime” is said on-air during the Super Bowl broadcast. You're live-tweeting it anyway, so why not play?

Yes, anytime anyone says "anytime" during the Super Bowl broadcast, be it from the game announcers or the song lyrics in the halftime show, or even during a Super Bowl commercial, so pay attention to them, you can enter the sweepstakes.

The rules are expertly - and humorously - explained by the anytime trainer in these two ads, created by Mischief. Then re-enforced by the simple hearing test ad, below.

“No event captures people’s undivided attention like the Big Game. So we wanted to really give people something to pay close attention to and turn this year’s Big Game into a game that fans could play at home. It is football meets bingo. Easy for anyone to take part in - just like the brand’s promise to make fitness easy for anyone to take part. With prizes which reinforce Anytime’s commitment to fitness literally anytime, any place in the world.” explained Howard Finkelstein and Ross Fletcher, group creative directors at Mischief.

The ads will also be seen on the brand's social channels, as well as on a big billboard at Phoneix airport. This one is targeting Greg Olsen, who will be calling the game, specifically. Superbowl LVII will be played at State Farm Stadium in Glendale, Arizona - the closest airport is Phoenix Airport.

Client: Self Esteem Brands - Anytime Fitness
Vice President of Marketing: Julie Anderla
Global Chief Marketing Officer: April Anslinger

Ad agency: Mischief
Group Creative Directors: Howard Finkelstein and Ross Fletcher