Audi A4 "Rock and Roll" (2016) 1:00 (USA)

Audi resurrects Iggy pop and The Stooges' "Search and Destroy," in this hot mess of a spot that shows me everything from geeks to athletes and I have no idea what's going on. Mostly it's the song because all it does is remind me of perhaps on of Nike's best spots in its 90's heyday, because the commercial for that aired during the olympics featured the same song. I guess everyone who hears "Look out honey, cause I'm using technology," uses the lyrics as a justification. Hey, at least Iggy's getting paid, I guess..

CLIENT NAME: Audi of America
BRAND: Audi
AGENCY: Venables Bell & Partners
EXECUTIVE CREATIVE DIRECTOR: Paul Venables, Will McGinness
CREATIVE DIRECTORS: Erich Pfeifer, Tyler Hampton
ASSOCIATE CREATIVE DIRECTORS: Matt Miller, Matt Keats
ART DIRECTOR: Daniel Ieraci
COPYWRITER: Tyler Hampton, Craig Ross
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
AGENCY EXECUTIVE PRODUCER: Mandi Holdorf
PRODUCTION COMPANY: Park Pictures
DIRECTOR: AG Rojas
DIRECTOR OF PHOTOGRAPHY: Bradford Young
EXECUTIVE PRODUCER: Mary Ann Marino
LINE PRODUCER: Valerie Romer
EDITING COMPANY: Final Cut
EDITOR: Rick Russell – Rock and Roll and Pilotless
Crispin Struthers – Touch, Faster, Horsepower, Intelligent Statement
COLORIST: Gregory Reese
MUSIC COMPANY: n/a
FEATURED SONG: “Search and Destroy” by Iggy Pop and the Stooges
MUSIC SUPERVISOR: n/a
SOUND DESIGN: 740 Sound
EXECUTIVE PRODUCER: Scott Ganary
SOUND DESIGN PRODUCER: Jeff Martin
LEAD SOUND DESIGNER: Chris Pinkston
FINAL MIX : M Squared
MIX ENGINEER: Mark Pitchford
V/FX: The Mill
VFX PRODUCER: Chris Harlowe
VFX SUPERVISOR: Gareth Parr
HEAD OF BRAND MANAGEMENT & CLIENT SERVICES: David Corns
BRAND DIRECTOR: Chris Bergen, Justin Pitcher
BRAND SUPERVISORS: Justin Wang, Ally Humpherys
BRAND MANAGERS: Oliver Glenn, Faire Davidson
ASSISTANT BRAND MANAGER: Brianne Jones
PROJECT MANAGER: Talya Fisher, Leah Murphy