Be it track, snow or asphalt, Audi is known for bringing innovation to every course. And now it's also true on the football/soccer field. Audi has developed the Audi Player Index for Major League Soccer. What is that, you ask?
It's a statistics program that measures more than 2,000 player actions. It also measures such traits as accuracy, impact, and difficulty. Want to know more? Check it out for yourself. This spot will make its official debut on March 6th, 2016, during the MLS season opener game.
CLIENT: Audi of America
BRAND: Audi
AGENCY: Venables Bell & Partners
CREATIVE DIRECTOR: Erich Pfiefer
COPYWRITER: Ryan Hoercher
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
AGENCY EXECUTIVE PRODUCER: Craig Allen
PRODUCTION COMPANY: Lumberyard
DIRECTOR: n/a
DIRECTOR OF PHOTOGRAPHY: n/a
EXECUTIVE PRODUCER: Craig Allen
PRODUCER: Emily Tarran
EDITING COMPANY: Lumberyard
POST-PRODUCER: Jenna Van Deventer
POST-PRODUCTION MANAGER: Raquel Van Deventer
EDITOR: Steve Courtney
ASST. EDITOR: Lindsay Tully
LEAD DESIGNER: Victor Bivol
MIX/ENGINEER: Eben Carr, One Union
TELECINE: Dave Hussey, Company 3
SFX: Supplied by MLS
MUSIC SUPERVISOR: Sean Simmons
COMPOSER: Todd Schnitzer
MUSIC ECD: Jon Darling
SOUND DESIGN: SOUTH
EXECUTIVE PRODUCER: Scott Ganary
SOUND DESIGN PRODUCER: Sean Simmons
HEAD OF ACCOUNT MANAGEMENT: David Corns
ACCOUNT DIRECTOR: Chris Bergen
ACCOUNT SUPERVISOR: Justin Wang
ACCOUNT MANAGERS: Oliver Glenn, Faire Davidson
SENIOR PROJECT MANAGER: Talya Fisher
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