Bouygues Telecom - On The Road - (2022) 2:00 (France)

The number one wish this summer for French people is to travel more. And not on a deserted island but across the country. With 7 French cities among the top 10 dream places to visit in 2022, people are looking forward to rediscovering their country.

This film shows how three grandchildren borrow their grandmother's old RV camper to discover all of the beautiful scenery France has to offer, and they're bringing grandma along. Sort of.  Since Bouygues Telecom has 4G and 5G network across the country, they call her from every interesting stop, bringing her to the alps and to the ocean.

The soundtrack and cinematography here is really nice, the sunrises and sunsets are all shared with grandma, and we get to see some iconic French landscapes.

Eventually, the kids reach their secret goal that has been silently agreed upon as the trip began, reuniting grandma with her best friend that she used to go camping with. 

Quite a sweet ad to say "you can facetime from anywhere in France with us". I particularly liked the touch that they parked in front of a Bouygues Telecom shop in a town they visited.

Campaign: On The Road

Advertiser: Bouygues Telecom

Brand Managers: Tanguy Moillard, Anne-Laure Dreano, Amandine Begasse

Ad Agency: BETC

Agency Presidents: Bertille Toledano, Stephane Xiberras

Agency Managers: Mathieu Laugier, Amelie Molter, Adrien Bletton, Coralie Lumeau

Executive Creative Director: Olivier Aumard

Art Director: Charles Dessaux

Copywriter: Sebastien Duhaud

Music Creative Director: Adam Ghoubali

Strategic Planner: Claire Bayet

Traffic Manager: Nathalie Sanseigne

Creative Producer: Sebastien Lintingre

Production Company: Wanda

Director: Benito Montorio

Post-Production Company: General Pop

Sound Company: GUM

Art Buyer: Stephanie Giordano

Photographer: Leon Prost