The idea is quite nice, turn the vending machine into a slender pole, reminding people that Diet Coke is the skinny choice. The 1 minute and 44 seconds showing it off is a bit much though, the idea is easily understood it from the first shot.

The machines were spotted all over Paris, giving away free diet coke. At hairdressers, in gyms, squeezed between other vending machines, in the middle of the bridges, streets and cafés. There's even a pinterest shot in this study, no idea why anyone would be pinteresting that they spotted this machine.

Desperados Beer wants us to act like a combination of an adidas Originals campaign and Warriors, but without the violence.

The french organization Ni Putes Ni Soumises (Neither Whores Nor Submissives) did an event earlier this month at Pont des Arts in Paris. A poignant place, considering this beautiful bridge has been a romantic spot for ages.

NPNS hung hundreds of padlocks on the bridge-- each representing a woman stuck in a violent relationship. Over the past ten years domestic violence is up 30% in france. Ni Putes Ni Soumises works to free those women.

BY scanning a QR code on the padlock, you could see testimonies from domestic violence victims on your phone. Afterwards you could donate. And if you chose to donate, you'd get a symbolic code to "unlock," the woman.

I do applaud the effort as it's perfect placement. And it's also great for drumming up PR.

Did you know it's the 60th anniversary of kidney transplantations? Neither did I, but you do now. I half expected this to turn into a tainted love Levi's ad.

Valentines day stunt. Embedded roses act as stubble. Parisians could hand out stubble roses to their significant others. At the end there was a clean face. Fun idea. I could have done without the overreactions from the "man on the street,' however.

There was some print to go with it, too.

Mathias Lachal added a little extra to the Wassup Budweiser ad of 2000 which spread the über annoying habit of people saying "Wassup!" all the time, too many times. But with Mathias extra layers on top, Wassup is now wusawesome.

Will this win awards? It's a clever way of reminding readers that non-readers won't get the full picture (pun!) because they can't read the text. The "Bikini" looks quite a bit like H&M ads of yore, the red car ad might as well be for Renault. Perhaps this campaign will be awarded later in the season.

To launch Peugeot's new coupe, BETC set up a bunch of camera to try and "capture the thrill." And of course, they couldn't. Because the car is too fast.

It's a day early, over here in the States, but why not.

The Slip Français' products are entirely designed and manufactured in France, with a product range based aroundthe iconic "slip", that is high quality underpants for men and women. Now, while we might have seen the perfectly executed Mad Men era of retro-styling before, this brings a bit of that je ne c'est quois the French are so famous for to it, as our product demonstrating lady also introduces us, and the product, to eggs and a hammer. All the while wearing a slightly mischievous smile. The end results would be Dali's breakfast.

Victimes & Citoyens, the National Council for Road Safety wanted to alert people to the fact that drinking and driving can lead you to driving some very bad places. Like into the walls and trees. The message: "Don't let alcohol drive you to the wrong place".

Photographed by Roman Jehanno and created by BETC Paris

Wanna do some direct mailing? "But DM is sooo boring!" Hush child, we're gonna make this stuff at the shooting range. Now that sounds like fun, doesn't it?

BETC Paris created a B2Bcampaign by taking the channel 13 network execs to the shooting range, and having them bullseye a bunch of posters. Once the 200 posters were properly decorated with holes, they were rolled up and sent to media buyers. Media buyers could then log on to view channel reach, and the video of how their posters were made.

"This little film, "Fuel for Fans", was created as an ode to that incomparable joy football lovers feel while watching a great game." explains BETC and yeah now that they put it that way, people skidding along on their knees like motorcycle bandits along highways makes total sense.

I love it when they meet other knee-skidding fans.

Like the previous L'Odyssée de Cartier this is one long CGI-created expensive wank, starring a couple of large kittens. Is that an ocelot? As in the really expensive fur?. No, they're leopard kittens and it seems one of them is climbing around the christmas tree while picking up a scent of something as he never closes his mouth. It's probably the smell of rich and tacky. Oh look, there's a tail on the word "Winter Tale" at the end. Can we eat the rich now? Please?

Air France Music is known and renowned for its exclusive musical selections. As suitable for an airline company, they are now inviting music lovers to turns their heads towards the sky with the new iPhone application “Music in the Sky”, designed by Air France's agency BETC. In the clouds, all over the world are songs hidden, which you can grab for free and add to your playlists in an instant. The more you travel, the more music you'll find. Isn't that nice? That fresh indie band song you just downloaded for free only cost you a trip to Brazil.

To bring attention to the fact that 122 women died last year in france as a result of domestic violence, French agency BETC came up with some head scratching ads for feminist organization Ni Putes, Ni soumises. Which translated, means Neither Whores Nor Submissives. The ads were launched in advance of International Day For The Elimination Of Violence Against Women.

As for the ads, all I can say is: huh?

This French breast cancer awareness commercial has a message for you, you don't need to know French to understand.

Boobs.

Boobs. Attractive woman with boobs. Boobs. Booobies.

Everyone likes them.

www.cancerdusein.org 'Montrez vos seins ; le dépistage sauve des vies'

And this time there's no pixels covering up the bits like in that nude beach ad.

On 4th of August 2006, 17 aid workers from Action Contre la Faim were murdered in the offices of the NGO in Muttur, southeastern Sri Lanka, while violent fights were taking place in the city. This film shows that moment from the point of view of one the victims, and tells their story in the pools of blood on his shirt. Since 2006, Action Contre la Faim is fighting for the opening of an international investigation supervised by the United Nations. To support them, share the dailymotion clip and sign the petition.

Action contre la Faim has entrusted the task of mobilizing public opinion to TBWA\PARIS.

Directed by Luis Gerard this little clip shows moms uniting to help another mom, which is exactly what the social network Hubwin-mamans.com enables moms to do. The search is on for the missing.

Two coupled are looking at a property and both seem to be interesting in buying it. One of the couples however seems to have much better cards or some sort of digital wizardry helping them out.