Bouygues Telecom "what have we got?" (2023) 1:45 (France)

In today's world, the internet has become an integral part of our daily lives. It allows us to stay connected with our loved ones, share precious memories, enjoy some quality time with family, discover new interests, and even work or study from home. Digital technology has become an essential part of our lives, both at home and on-the-go.

It's to the point where it becomes almost impossible to live without it and where each single connectivity issue turns into a huge drama. Network failure, a laggy WiFi, a broken smartphone, and a pirated laptop, are examples of events that could leave users feeling devastated. Each digital problem is now seen as a disaster.

French telco company Bouygues Telecom, and its ad agency BETC Paris, used this insight to launch its new advertising platform that fits into the overall "We are made to be together" brand platform.

By bringing levity to people's issues by relying on the popular TV genre: the crime show. Bouygues Telecom and BETC have created a dedicated task force, made of three experts that will deal with all kinds of digital issues.

This advertising platform will support all Bouygues Telecom efforts all year round and will allow the brand to showcase its expertise, the quality of its 4G/5G networks and all of the different solutions it brings to French users in their digital lives.

The campaign is launched with two films: one highlighting the WiFi boxset and the other one highlighting the smartphone security solutions. The films were directed by Vincent Lobelle and produced by Iconoclast.

The campaign was created in an eco-production approach. Several guidelines were implemented to limit the carbon footprint of the projects:
- 100% made in France with all the crew traveling by train
- one single shoot for both films, the outdoor campaign and digital assets to centralize production
- partnership with "A Better Prod" consulting company that assists organizations in how to be more environmentally-conscious

Brand: Bouygues Telecom
Brand Managers: Tanguy Moillard, Alice Dupoirier, Salome Lhote, Jeremy Rodney, Anne-Cecile Law-Lin, Juliette Bede, Aurelie Adele-Amelie
Ad Agency: BETC Paris
Agency Managers: Bertille Toledano, Mathieu Laugier, Amelie Molter, Sherele Ramire, Coralie Lumeau
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Aumard
Art Director: Aurelie Scalabre
Copywriter: Olivier Mille
Junior Art Director: Valentin Gourmel
Junior Copywriter: Leo Rodriguez
Strategic Planner: Claire Bayet
Traffic Manager: Nathalie Sanseigne
Creative Producer: Sebastien Lintingre
Production Company: Iconoclast
Director: Vincent Lobelle
Sound Company: GUM