"Everywhere" - that's where you can go with your foldable bike. Fred & Farid are trying to drive new behavior with this smart little foldable bike. A new kind of biker gang.
"The earth doesn't need cars" - English super version.
Ad agency: FRED & FARID, Paris
Production Company: QUAD, Paris, FRANCE
Creative Director: Fred And Farid
Copywriter: Frederic Raillard/Farid Mokart
Art Director: Frederic Raillard/Farid Mokart/Eric Landowski
Agency Producer: Michel Moniot
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