Is lottery creative, the last bastion of truly weird ideas? It seems that you can get as silly as you want for lotteries.
Remember that classic 80s sitcom, As Good As Gold? The one about the kooky hijinks of two Wild West gold prospectors, Elijah and Jeremiah, and their mule, Eugene, who are living in the suburbs and mining for millions via Colorado Lottery’s Gold Rush scratch-off game. Ok, fair enough, so it’s not a real sitcom, but rather a clever new ad campaign from Cactus, and it even has a classic sitcom theme song. Give it a listen:
This new work for the Colorado Lottery comes on the heels of a new spot for Cactus’ other lottery client, North Carolina Education Lottery called “Happy Crier,” which furthers the “Winners Club” campaign universe that Cactus created.
Cactus also created this spot "the Greatful outdoors" for Colorado Lottery honoring their 40th Anniversary a few months ago.
In Episode 1 "Striking Gold" they ... uh, strike gold. After a silly joke about "Eureka!"
In Episode 2 "Bear Traps" we have some bear drama.
Credits:
Client: Colorado Lottery
Project: As Good As Gold campaign (2: 30s, 1: 15)
Agency: Cactus, Denver, CO
Joe Conrad: Founder & CEO
Norm Shearer: CCO
Shea Tullos: Group Creative Director
Patrick Campbell: Creative Director
Joey Spearman: Senior Copywriter
Spencer Beuerle: Senior Art Director
Martha Douglas: Production Director
Paul Watson: Senior Producer
Austin Lliteras: Digital Developer & Designer
Ethan Nosky: Account Director
Leah Glazer: Senior Account Manager
Torrie Eberhard: Senior Project Manager
Stacey Trunnell: Brand Strategy Director
Production Company: Five to Sixty, Los Angeles, CA
Nic Weinfeld: CEO & Founder
Krista Liney: Director
Jack Rosman: Head of Production
Juan Sebastian Baron: Executive Producer
TJ Tamayo: Executive Producer
Danny Taff: Producer
Ryan Mclemore: Director of Photography
Mary Katherine Duhon: Head of Marketing & Sales
Post Production: Clockwork Post, Los Angeles, CA
Jeff Watterson: Editor
Jared Potter: VFX & GFX Animator
Stephen Derluguian: Colorist
Jay Pellizzi: Sound Mixer
Jeremiah Zimmerman: Composer
Sam Sandweiss: Post EP
Shobana Rao: Sr. Post Producer
Carli Sandweiss: Post Coordinator
Sam Bongiorno: Assistant Editor
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