Johan Renck aka Stakka Bo, the director who did those Nike 'choose your ending' ads and a bunch of music videos including Madonna's "nothing really matters" has just directed a film for Flynordic - the low budget airline.
The film, which looks a lot like a music video since it's rather long, asks "what are you really paying for?" and if we are supposed to deduce the answer from this film I guess we are paying for expensive ego directors , some editors coke habit and a lot of stock footage. Click image below to get to flynordics website, where you can click "filmen/låten" to bring up the commercial in the flash interface.
https://www.flynordic.com/greed/
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